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Senior Strategist

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Sales
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210002AB Requisition #

Senior Strategist

London - Grays Inn Road (currently remote working)

Permanent

Closing date: 7th December 2021

 

ITV is More Than TV...

Our vision is to be More than TV, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology.  

 

The ITV Commercial team is responsible for bringing in the £1.9bn worth of advertising that helps fund ITV's programming. However, the Commercial team isn’t just about advertising sales. With an ever-changing marketplace, a multitude of new platforms and brands facing into a highly complex marketing landscape, it has never been a more exciting time to join the UKs biggest commercial broadcaster.

 

We are looking for a Senior Strategist to join our collaborative team. 

 

ITV’s Client Strategy Team…

ITV commercial works with over 1500 advertisers to help them create campaigns that cut through competitive clutter, harness popular culture, build credibility, drive fame for their brands and lead to transformational results for their businesses. The recently established client strategy team sits within the ITV Commercial division and has an overall remit to help ITV build closer and more strategic relationships with its advertisers.  This means we work closely with the broader commercial team to answer advertiser briefs, specifically, ensuring ideas are rooted in insight, aligned with a client's brand strategy and creative platform, and are properly measurable and effective.

 

We also work to foster long term relationships with clients - drawing on ITV knowledge, expertise and resources to help answer questions on marketing issues as diverse as: the power of TV, the interplay between channels, comms planning, brand positioning, audience targeting, measurement, effectiveness and best practice. 

 

As a key strategic partner, you will provide the client with unrivalled insight into their category, the ITV consumer, their buying patterns, preferences, attitude to the client’s brand. You’ll build deeper, longer strategic relationships with advertisers that position ITV as a business partner to our clients, fostering deeper, more creative and more commercially rewarding partnerships with advertisers.

 

Key Responsibilities...

A key aspect of the role is drawing on specialist internal teams (e.g. our cultural strategy unit, programme experts and data science/analytics teams) to make the most of ITV's insight into its audiences and programmes and use this to inspire effective and creative campaigns.

 

It's a busy, demanding but highly stimulating role. In any given week you could be involved in campaigns for some of the nation's biggest advertisers like BT or Halifax, you could be helping to persuade some of the UK's newest advertisers to trial TV as part of their marketing mix, you could be involved in thinking about how to position Love Island or Corrie to advertisers, or you could be writing a think piece about an audience or a category. 

 

The right candidate should embrace the opportunity to use our variety of creative canvases and technologies to engage communities of people with richly crafted storytelling and experiences.

 

We would also like someone who has a natural interest in mainstream culture and society. Someone who consistently layers in cultural insights to their creative strategy, and whose experience in generating insight means they are happy taking a lead on category / audience / cultural led thinkpieces. 

 

 

To be considered for this opportunity you will need to demonstrate the following skills:

Minimum role criteria:


 

  • Extensive background in strategy/planning and sound experience in applying or developing research approaches
  • Excellent working knowledge of creative & media effectiveness, comms planning & creative processes
  • Strong insight & data /research skills - ideally with a hands on awareness of working with semiotics and/or qual techniques
  • Comfortable ‘in the grey’ - we won’t always get the clearest briefs, we won’t always have time to approach something in a purist way – you will need to be agile, commercial and adaptable 

ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader if you meet the minimum criteria for a role and you have declared that you have a disability, we’ll guarantee you’ll get to the next stage*.

(minimum criteria above)

 

 

 

The Key role criteria is as follows:

 

  • Smart, insightful, curious
  • Excellent consumer /audience understanding 
  • Thinks “culture first”
  • Excellent communication skills & ability to work in partnership with a wide range of internal stakeholders
  • Creative and innovative thinking to drive new ideas
  • Exceptional account management - this role requires managing a varying flow of work across several team members and different internal stakeholders.

 

We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything... our email is talkingcareers@itv.com. Find out more here

 

 

 

 

Closing Date - 7th December 2021



 

If you want more information regarding  this role please feel free to email TalkingCareers@itv.com

 

Find out more about our benefits http://www.itvjobs.com/why-join-us/benefits/

 

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

 

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do. Find out more here 

 

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

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