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Content Marketing Executive

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Marketing & PR
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210001YU Requisition #

Content Marketing Executive 
Media and Entertainment 
Permanent
London

Why you should join us…
 
We connect with millions of people every day, make content they can't get enough of and reflect and shape the world we live in… and we do all this through the power of creativity.

We will be a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

We are looking for a Content Marketing Executive to join the team. 

 

This role entails…


Reporting to the Head of Content Marketing, the role is an opportunity to deliver high quality, effective marketing campaigns for ITV the UK’s largest commercial broadcaster.

This role will support Content (Senior) Marketing Managers in growing intention to view ITV, making our content unmissable and ensuring our on-demand viewers and customers grow in line with our ambitious business targets. 

They will both support and be responsible for developing and executing marketing plans for key ITV programming across our portfolio of channels and ensuring ITV is seen as a modern and relevant viewing destination for all viewers.  Understanding our competitive challenges and then executing consistently against that strategy will be essential to this role.   


They should also work closely and collaboratively with our creative and media teams to develop a clear understanding of the success of our activity and use these insights to shape future plans.


Key Responsibilities:

  • Responsibility for briefing and executing 360 marketing campaigns to position ITV as a modern, relevant destination for viewers today and tomorrow. 
  • Managing campaigns from beginning to end across a broad media mix including TV, social and digital. 
  • Develop strong relationships with ITV Creative (and external creative agencies), media, publicity, research and online to build a collaborative and ambitious culture, producing bold creative campaigns which maximise cut through and buzz around the ITV brand and our content.
  • Work closely with Creative and Media teams to ensure our marketing output reflects and represents a modern and diverse Britain.
  • Build strong upstream relationships with genre commissioners, production and commercial teams to deliver campaigns and represent marketing
  • Oversee and deliver post campaign analysis and sharing of best practice against campaigns.    
  • To monitor and analyse market, brand and competitor performance/activity and proactively recommend improvements to our activity.

What do I need to get this role/job?


Minimum criteria 

  • A passion for and knowledge of the TV and broader media landscape.
  • Marketing professional with excellent commercial understanding and some experience working across complex businesses and multiple stakeholders
  • 2+ years experience of briefing and delivering consumer facing marketing campaigns ideally including TV, OOH, press, digital and social media marketing experience
  • Understanding of TV viewing behaviour and the impact on changing media habits

ITV strongly encourages applications for this role from candidates with a disability and as a Disability Confident Leader, we have committed to interview all candidates with a disability whose application meets the minimum criteria for the role. (minimum criteria above)

Key Criteria:

  • Excellent communication skills
  • Ability to work to tight deadlines, manage multiple projects & prioritise workload.

 

Closing Date: Thursday the 16th of December

 

We're happy to discuss any support/personalisation you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require anything... our email is talkingcareers@itv.com. Find out more here

Find out more about our benefits http://www.itvjobs.com/why-join-us/benefits/

We want to be the most flexible employer in Media. We offer Smart working and  we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset in everything we do. Find out more here 

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

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